By answering these questions you can set yourself up for success and have a plan in place to measure and monitor your content gap analysis. There are a few different reasons to invest time into a content gap analysis. SE Ranking’s Keyword Rank Tracker gives you daily updates on your rankings across multiple locations. Having this knowledge is crucial to delivering successful online content marketing services, as it helps ensure that your audience isn’t left wondering where to go next. By mapping content in this way, you’re taking the guesswork out of the entire process for your users and consistently driving them to the next stage in their journey. Now that you’ve narrowed down your backlink opportunities based on which domains link to your competitors but not to you, it’s time to determine which sites will provide the most valuable backlinks.
- The Semrush Keyword Gap Tool includes keyword overlap visualizations and data tables for up to five competing domains (e.g., your website plus up to 4 others).
- Google and other search engines use algorithms to determine the relevance and quality of your content.
- In sum, don’t forget old content, which can see huge wins by updating it.
- It also helps a brand gain more authority on search engines, steal away competitor traffic, and expand their breadth of knowledge to help their customers.
By comparing the keywords that both your site and the potential backlink site rank for, it determines if there is any overlap in topics. If there is no overlap, then the site is not a good fit for backlinking purposes. Understanding the wisdom of the crowds is simple – if two or more of your competitors rank for a particular keyword or have a backlink from a specific site, it’s worth pursuing for your own website. Link gaps refer to the backlinks that your competitors have acquired, but your website has not. In other words, link gaps highlight the differences in the link profiles between your website and your top competitors. We recommend using SEMRush to get started, as it provides excellent insights into where your content can be improved compared to your competitors.
A content gap analysis is the process of finding holes in your existing content. The best way to identify and fill content gaps is through conducting content gap analysis. You can grab a content gap analysis template for either Excel or Google sheets and fill in the data yourself. This serves the same purpose, but is free of charge, albeit a more complex process.
It Is Possible To Increase Visibility Through Back Links
The second strain of content gap analysis more so involves raw keyword research. It’s all about finding not only the gaps of what you’re not doing…but also what your competitors are not doing. An SEO gap analysis helps you identify areas where you’re falling behind your competitors and gives you actionable insights to improve your SEO strategy. By identifying gaps in your SEO efforts and opportunities to improve, you can get ahead of your competitors and rank higher on SERPs. Then enter your main competitors and click “Compare.” The keyword gap tool will show you a list of keywords your competitors rank for and where you appear in the SERPs for those same words.
While this is a huge milestone in itself, all of the data and knowledge that you’ve gathered will yield you no results unless it sparks some action. There are many different approaches you can take to figure out who your SEO competitors are—the most rudimentary being a simple SERP analysis for relevant keywords. You can also use an SEO tool to identify which brands mainly rank for your keywords. You can even develop a workflow that includes a combination of both methods. Your keyword “gaps” are areas in which you could overtake your competitors and outrank them. In short, it’s a way to reveal keyword opportunities you’re missing out on.
As a result, pursuing a backlink from that site may not be worth your time. Once Link Gaps identifies your top three competitors, it auto-retrieves the top fifty-thousand backlinks for the domains and compares them against your site and each other. After acquiring a list of your competitor’s backlinks, analyze them manually by exporting them into a spreadsheet.
If they’re on the first 2 pages (position 0-20), you’ll want to know about these keywords. This is more a reason why a content gap analysis does not happen at all (or at least very poorly). With so many approaches to a content gap analysis, it can feel overwhelming. When done properly, a content gap analysis is the unlock code to achieve incredible SEO results. When conducting content gap analysis there are a few things that you need to consider in order to get the most out of your efforts.
Out of the competitors analyzed in this example, HubSpot is the only website that tackles both keywords with two dedicated pages, whereas the other websites have only one page that targets both keywords. But each of the competitors ranks better, indicating that HubSpot may need to improve their content in order to compete. Here’s another view, where we filtered on keywords HubSpot ranks in the top 50 for, and all competitors rank better for. In MEDIUM TELEGRAM CHAT FOR SEO , we are using SEMRush to analyze the content gap between HubSpot and some of their competitors. We have a passionate team of online marketing experts delivering award-winning PPC services and Web Design year on year. We offer fully bespoke digital marketing services designed to get your business more customers online.
You should also update your keyword gap analysis periodically and adjust your strategy accordingly. Keyword gap analysis is a process of identifying and targeting the keywords that your competitors rank for, but you don’t. It helps you discover new opportunities to improve your organic search visibility, traffic, and conversions. In this article, you’ll learn how to conduct a keyword gap analysis and find new opportunities in six steps. While you can manually search for content gaps, this process has been made massively easier with the use of various online tools. These are especially helpful when it comes down to detailed keyword research.
You will look at data that might even help uncover competitors you did not know existed, such as an exclusively online seller that does not compete with you at all in the brick-and-mortar sector. With SEO it’s important to think of a competitor as any entity that ranks higher than you for your essential keywords, whether or not it is an organization you traditionally consider a competitor. Though it may sound complicated, it’s easier than you think, especially with the right subject matter experts at your side. Hiring a marketing agency can ensure your keyword gap analysis is effective—and even help you implement your findings into your content marketing strategy. So it’s no surprise that SpyFu would also have decent tools for keyword gap analysis — and content gap analysis by extension.
A content gap analysis, then, is the process of discovering exactly what those gaps are and creating a plan that utilizes those gaps in your future content marketing initiatives. BuzzSumo – One of the best things about using Buzzsumo is being able to see what types of content resonate most with your audience. Simply type in a keyword, hit enter, and you’ll be able to see the most popular content in your industry. As explained above, you can use the insights gained from competitors here to help bridge the traffic gap. By evaluating where competitors rank better and why you can optimize your own strategy to include valuable keywords.
To do so, many companies focus on metrics like Citation Flow which measures the value of a site in relation to how many sites link to it. Clients can then download the full backlink report to further investigate opportunities. Filter your entire portfolio, or select specific keyword groups, then slice your data with the following options. Content Gap analysis will help you to see exactly where you are winning, and where you are not.
There Are Steps That Need To Be Taken To Conduct A Content Gap Analysis
Feedback from customers who use DinoRANK in their day-to-day work to improve their visibility. Graphically, you will be able to see at a glance how far you are in terms of content from your competitors. And the second benefit is that, by finding content that you were missing, you will be able to saturate more and better the topic cluster to generate more relevance in Google’s eyes. And within its contents, Maria has another post about this Audi model and several other posts with which she answers to other searches that users make on the Internet about the cars of this brand. Once inside the SERP overview, check the boxes of a few relevant top-ranking pages and choose Open in Content Gap. Conduct a website content analysis to establish the value of current content and whether it should be kept, improved or deleted.
The final step is to monitor and measure your results and see how your keyword gap analysis has impacted your organic search performance. You should track your rankings, traffic, conversions, and other metrics for your target keywords and compare them with your previous data and your competitors’ data. You should also analyze your content performance and see which content types, formats, topics, and angles are generating the most results.
I hope this article on SEO content and keyword gap analysis, along with some of the tools available to help in these areas, has been helpful to you. The goal is to arrive at a manageable set of new target keywords that — when incorporated correctly into new or existing content — will help you rank better and gain new visibility in organic search. Content gap analysis and keyword gap analysis are both important components of an effective SEO content strategy, but they serve somewhat different purposes. This form of content gap analysis centers on reviewing your top competitors’ content to find areas of weakness or opportunity that you can exploit with your own content efforts. It’s more like looking at ‘competition vs ideal state’, rather than strictly a ‘you vs them’ comparison. Let’s take a look at the process you should follow to run a successful content gap analysis and start finding the areas where you can expand into with your content strategies.
Content gap is primarily focused on the desires and wants of your target audiences. You’ll need to make sure you have a content team capable of planning, organizing, writing, optimizing, and editing all your new content. You must also facilitate seamless communication between your content, marketing, and social media teams should any unexpected opportunities arise or plans change. By using a customer journey mapping template, you can create a visual representation of your strategy.
